> For the complete documentation index, see [llms.txt](https://developers.make.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://developers.make.com/custom-apps-documentation/best-practices/naming-conventions/apps.md). # Apps Follow these conventions when naming your app: * Start with your brand guidelines as the primary reference. * When uncertain about naming conventions, use [title case](https://apastyle.apa.org/style-grammar-guidelines/capitalization/title-case). * If your app name requires suffixes, use title case for the suffix as well.

Correct	Incorrect	Note
Google Ads Reports	Google Ads reports	'Report' is a suffix and should be capitalized.
Instagram for Business	Instagram For Business	'for' is a preposition and should not be capitalized in title case.
X (formerly Twitter)	X (Formerly Twitter)	'formerly Twitter' is additional information. In this case, the additional information should be place between ( ) and the adverb should be lowercase.
Appname	Appname - Best tool for marketing	An additional description or explanation should not be included in the app name. Additional information can be added to the Description field when creating your app.

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