Apps

Follow these conventions when naming your app:

• Start with your brand guidelines as the primary reference.

• When uncertain about naming conventions, use title case.

• If your app name requires suffixes, use title case for the suffix as well.

Correct	Incorrect	Note
Google Ads Reports	Google Ads reports	'Report' is a suffix and should be capitalized.
Instagram for Business	Instagram For Business	'for' is a preposition and should not be capitalized in title case.
X (formerly Twitter)	X (Formerly Twitter)	'formerly Twitter' is additional information. In this case, the additional information should be place between ( ) and the adverb should be lowercase.
Appname	Appname - Best tool for marketing	An additional description or explanation should not be included in the app name. Additional information can be added to the Description field when creating your app.